top of page

Take Back Control of Your Online Reviews

Resources and Articles

To help you get a better grasp on the importance of online reviews and more importantly the effect of having good reviews, please see the below articles.

How Much is a Yelp Review Worth? In the last 12 months, Yelp is responsible for sending 32 paying customers to Ryan’s website, which translated into exactly $123,040 in revenue, which constitutes almost a third of his total online revenue.	5-9% Increase in Revenue Using a novel data set consisting of reviews from the website Yelp.com and revenue data from the Washington State Department of Revenue, I present a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue
Half-Star Bump on Yelp worth $42,000 If you get rounded down by half a star you’re going to be losing out on hundreds of dollars of revenue per week. (A recent study found a half-star is worth around $42,000 per year). How is this possible?	The Yelp Effect Boston Consulting Group survey shows that small business owners with a free Yelp account earn about $8,000 per year from the site, while those who purchase Yelp ads earn more than $23,000. “While the reviewers have a lot of power in determining how your business is represented on Yelp, you as a business owner also have some power in how well you represent yourself,”
85% Consumers Read Up To 10 Reviews Eighty-five percent of consumers are satisfied once they have read up to 10 online reviews for a local businesses. However, there is a greater proportion of consumers who now read in excess of 20 reviews.	Nielsen: 4 out of 5 Yelp users visit Yelp before you buy. That’s the motto 4 out of 5 Yelp users live by according to a recent Nielsen survey. In the survey, 4 out of 5 Yelp users say they visit the site when preparing to spend money.
New York Attorney General Prosecutes Office of the New York Attorney General announced that it took action against several businesses that tried to mislead consumers through paid, fake reviews, also known as astroturfing.	YELP Extortion Theory Debunked There was nothing that sounded like a threat or any suggestion that reviews would be removed or otherwise altered by Yelp if the guy didn’t advertise. There wasn’t anything that could be construed as even implying that.
Page 1 Garnered 92% of all Traffic For many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.

bottom of page